---
agentTools:
  projectIndex: https://mcm-docs.moloco.com/llms.txt
---

# July 2026

# Product update

* **View-Through Attribution Data Export** - Adds view-through purchase and revenue metrics to the daily data export alongside click-through, surfacing 3x-7x more attributed sales for display ad formats.
* **Inventory Targeting, Custom Placements, Standalone Keyword Targeting on Sponsored Products** - Lets advertisers target and bid at the individual ad-slot level rather than just the placement, add custom placements, and configure Negative/Positive Keyword Targeting without requiring Placement Targeting; launches on Sponsored Products first.
* **CPM on Sponsored Brands** - Adds CPM as a supported cost type for Sponsored Brands with oCPM bidding.
* **Creative Agent beta** - AI-powered creative generation tool built into Sponsored Brands campaign creation that turns catalog product images into lifestyle scenes via a conversational agent.
* **Reserved Display: DSA Compliance Support (ad\_payer)** - Adds an optional ad\_payer field to RD orders and the Decision API response so platforms can disclose who paid for each ad. Mainly for EU retailers subject to Digital Services Act transparency requirements.
* **Reserved Display: Cost-Per-Time (CPT)** - Adds time-based (day/week/month) pricing and 100%-share-of-voice delivery to Reserved Display as a new cost type alongside CPM.

# Documentation update

* **New **`ad_payer`** field in the **[**Campaign Information**](https://mcm-docs.moloco.com/docs/campaign-info#order-configuration-snapshot)** export** - The order configuration snapshot schema now documents the optional `ad_payer` field, which you can set when creating an order to support DSA compliance requirements.