Release Notes
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added

August 2025

September 2nd, 2025

Product update

  • ML improvements
    • Moloco continuously invests in improving personalization accuracy and we have released new model architectures that bring meaningful updates on 1) finding relevant items among all available ad campaign items and 2) predicting more accurately on CTR and CVR.
  • Asset Optionality on Sponsored Brands and Display
    • Asset Optionality is a new platform level configuration option which adds flexibility to the creative asset setup workflow. Without asset optionality, the users are required to fill all creative specifications - asset dimension groups - to launch a campaign. With the optionality, a display ad campaign (Sponsored Brands or Sponsored Display) can be launched with as little as one asset.
  • Placement Targeting Expansion to SB/SD
    • Placement targeting can now be enabled for Sponsored Brands or Sponsored Display ad types. Placement targeting is a feature that allows advertisers to manually specify the on-site locations where ads will be rendered. These correspond to high-level e-commerce page types such as Home, PDP, Search(including Keyword SRP), and Cart, and are mapped to one or more inventory units on the platform.
  • New Sponsored Products Decision API with bulk capability
    • It introduces multi-inventory ID support, allowing up to five inventory IDs in a single request for streamlined ad delivery across multiple slots or placements. Each inventory can now include its own filtering and custom item pool, giving customers more flexibility. Additionally, the API adds cross-inventory deduplication to automatically remove duplicate items from lower-priority inventories, ensuring clean and unique ad results across a page.
  • View-Only User Roles
    • View-Only roles let you grant read-only access to campaign settings, performance, and key administrative pages—without create, edit, publish, or delete permissions. Use the “Platform Viewer” role for platform-wide visibility, or “Ad Account Viewer” to limit access to specific ad accounts.
  • New Ad account home UI
    • An improved ad account home view that breaks out the singular tabular trend chart into a grid of individual charts to make multiple KPIs easier to see and track.

API changes

Documentation update

  • New DecideAdProducts API guide