Release Notes
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improved

Feburary 2025

March 19th, 2025

Product Updates

Sponsored Brands

  • Multi-Ads Response: Sponsored Brands now support multiple ad responses from the single request using a brand ad inventory.

Smart Selection Forecasting

  • Smart Section now provides impression, click, and purchase forecasts. The forecasting capability provides advertisers with an estimate of their campaign performance, and allows advertisers to make informed decisions when making adjustments to campaign settings such as budget, bids and ROAS targets.
  • Added description improvements when using exclusion options for the UpdateCampaign and ReadCampaignForecast API.

Platform dashboard v1

  • The Platform Dashboard v1 is a new home for platform users, offering built-in reporting and analytics for essential metrics directly within the MCM portal. Tailored for platform users, it provides insights into key business indicators, such as Ad Spend/GMV, Advertiser and Item adoption rates, and Performance by Inventory or Category. Featuring a grid layout for enhanced data visualization and CSV download functionality, the new dashboard enables comprehensive reporting and informed decision-making.

API Changes

Sponsored Brands

  • Sponsored Brands now supports requesting multiple ads
  • Added num\_ads field in inventory of DecideAdBrands API

Documentation updates

Updated