Release Notes
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Added

January 2026

March 3rd, 2026

Product Updates

  • CPM Enhancements for Sponsored Display

    We are introducing advanced Cost Per Mille (CPM) capabilities for Sponsored Display campaigns to improve ad personalization, pacing, and overall budget management.

    • Optimized CPM (oCPM) Decisioning: This feature leverages machine learning and predicted Click-Through Rates (pCTR) to serve highly personalized ad experiences. It seamlessly supports both first-price and second-price auction environments.
    • Hourly Budget Pacing: Your budget is now automatically and evenly distributed throughout the day, preventing campaigns from depleting funds prematurely.
    • Frequency Capping: Advertisers can now set optional, customizable limits on how often a specific shopper is exposed to an ad over a given time period to prevent ad fatigue.
    • Multi-Ad Responses: The platform now supports returning multiple ad responses for a single request, increasing overall efficiency and fill rates.

  • Reserved Display Enhancements (Phase 2)

    This update equips AdOps teams with greater control, precision targeting, and workflow efficiency when managing Reserved Display campaigns.

    • Advanced Pacing Controls: Gain strict control over how your impressions are delivered with new Even, Accelerated, and ASAP pacing options.
    • Precision Custom Targeting: Target specific audiences using key-value pairs across geography, device types, and contextual environments.
    • Dayparting & Forecasting: Schedule campaigns for specific times of the day (dayparting) while utilizing integrated impression forecasting to confidently secure inventory.
    • Expanded Creative Limits: Line items now support up to 10 creatives each, enabling richer rotational variety and A/B testing.
    • Frequency Capping: Manage shopper exposure by setting strict limits on how often users see your Reserved Display campaigns.
    • Workflow Efficiency: Save time during campaign setup with new line item duplication tools and built-in total cost validation to prevent billing errors.

API Updates

Documentation Updates