---
updatedAt: 2025-02-07T00:26:04.000Z
agentTools:
  projectIndex: https://mcm-docs.moloco.com/v1.0/llms.txt
---

# Platform configurations

Moloco arranges discovery meetings for business and technology stakeholders to determine the following details for your ad business operations.

# Strategy

* **Key Business Metrics**: Revenue Goal, ROAS target, and target number of advertisers
* **Ad Policy**: Attribution window, Pricing models (CPC, CPM, CPT), Bid price range, Auction type (First-price vs. Second-price), Budget type, Budget range, Invalid ad handling policy, Impression definition, and Overspending control.

# Ad inventory placement

* Pages, Ad Placement Locations, and Ad Formats

# Operations

* **Billing**: Payment Method (Prepaid vs. Postpaid)
* **Campaign ending policy**: No end date by default vs. Advertiser-given end date by default
* **Campaign termination condition**
* **Campaign reactivation condition**
* **Prepaid wallet management**: minimum balance and maximum balance
* **Postpaid spend control**: spend limit, spend limit reset period (monthly vs. bi-weekly)
* **Campaign Management system building**: Stand Alone, Widgetized, vs. In-hour development using MCM Management APIs.

In addition, you need to confirm the following information for your ad inventories.

* **Name**: The name for the ad inventory.
* **Inventory ID**: The unique ID of the ad inventory. This ID can't be updated after it has been created.
* **Location**: This is the ad inventory type. Available options are the home page, product detail page (PDP), search result page (SRP), and category page.

# Onboarding timeline

![](https://files.readme.io/dfe7d97-onboarding_doc_-_Google_Slides_2022-04-05_14-53-46.png "onboarding doc - Google Slides 2022-04-05 14-53-46.png")

| Title                                   | Time to Prepare | Notes                                                              |
| :-------------------------------------- | :-------------- | :----------------------------------------------------------------- |
| Onboarding begins                       | 1 \~ 2week      |                                                                    |
| Data integration & Synchronization      | 2\~3 weeks      |                                                                    |
| Service-side integration & Testing      | 4\~8 weeks      | Timeline may vary depending on the available engineering resources |
| Initial Model Development & QA          | 2\~3 weeks      | Official launch is ready!                                          |
| Model Fine-tuning & Live Performance QA | 2 weeks         |                                                                    |