Sponsored Brands campaign creation (NEW)

Sponsored Brands offers advertisers enhanced capabilities to create dynamic and engaging ads. This feature allows advertisers to showcase multiple products from the same brand using branded assets such as logos, banners, call-to-action buttons, and headlines. Sponsored Brands ads can direct shoppers to store pages, product detail pages, or custom landing pages, enabling advertisers to tailor their ads to better meet their marketing goals and increase brand exposure. and interaction.

Assets

Creatives or creative assets refers to the various components used to create Sponsored Brands ad campaigns, these may include banners, brand images, logos, and call to action.

Asset Group (Dimension Group)

An asset or dimension group is an aggregation of ad inventories sharing the same image banner and/or logo measurements in pixels. If the campaign is not configured to use a banner or logo image, the asset group is not used. Platform owners may choose to add and customize their asset groups and Call to Action settings to meet their advertising needs. Please reach out to your Moloco representative to set customization options.

Landing Options

Each Sponsored Brands campaign supports a maximum of 1 active asset per asset group (a grouping of assets sharing the same measurements in pixels. i.e. 640x480) and 1 landing page. Landing page URLs are stored as part of the campaign, these attributes are included in the Decision API response.

If a landing page URL is inaccessible the campaign will be paused and put into pending status until the campaign is updated with a new landing page.

Campaign Review System

By default platforms are configured to use a creative asset and landing page review process. This process requires all creative assets and landing pages to be approved by the platform owner before a campaign can serve ads. You may disable the asset and/or landing page review systems, when disabled all assets and landing pages are auto-approved enabling campaigns to serve ads without any intervention.

• All assets and landing pages used in the campaign must be in the ‘Approved’ and ‘Active’ state in order to launch the ad campaign and serve ads. (See Campaign States for more information.)
• Platform users with the “Platform Owner” or “Creative Reviewer" role (this doesn’t seem to be the case in the demo store see below) may approve or reject an individual or group of assets and/or the landing page of the campaign. Reviewers may leave comments when rejecting an asset or landing page to identify the issue and alert the advertiser.

Sponsored Brands Campaign Statuses

Ad Element Statuses

• Active: The Active status will be shown if the creative assets are approved by the platform and are actively used for ad serving.
• Inactive: The Inactive status indicates the assets are in the In review or rejected statuses. While inactive the assets are not used for serving ads

Creative Asset Statuses

• In-Review: A new asset is created and pending approval
• Approved: The platform reviewer reviews the assets. If the assets are Approved they are ready to serve ads.
• Rejected: If the platform reviewer rejects an asset, the asset will be placed in the Rejected status. The platform reviewer may provide a note when rejecting an asset to inform the advertiser and provide details why the asset was rejected.

Email Notifications

If an asset or landing page is rejected, an email notification will be sent to the ad account owner or ad account manager.

Adjustable Features

✏️

Note: Each Sponsored Brands feature is configurable at the platform level, please reach out to your Moloco representatives for more information on configuration options.

Sponsored Brands Settings

Sponsored Brands campaign settings

Campaign Approved after review

Campaign Review

Platform Owner View

Campaign History

Sponsored Brands Settings (Table)

Asset States

API Examples (DecideAdItems)

Request body

{  
  "user": {  
    "user_id": "USER_01234",  
  },  
  "inventory": {  
    "inventory_id": "SPONSORED_BRANDS_INVENTORY_ID",  
    "num_items": 1  
  },  
  "filtering": {  
    "category": {  
      "operator": "OR",  
      "categories": [  
        "CATEGORY_1",  
        "CATEGORY_2"  
      ]  
    }  
  },  
  "request_id": "REQUEST_ID",  
  "session_id": "SESSION_ID"  
}  
'

Response body

{
  "request_id": "brand_request",
  "decisions": [
    {
      "inventory_id": "INVENTORY_ID",
      "ads": [
        {
          "auction_result": {
            "ad_account_id": "AD_ACCOUNT_ID",
            "campaign_id": "CAMPAIGN_ID",
            "win_price": {
              "currency": "USD",
              "amount_micro": "2100000"
            }
          },
          "asset": {
            "id": "ASSET_ID",
            "banner": {
              "image_url": "ASSET_IMAGE_URL"
            },
            "logo": {
              "image_url": "LOGO_IMAGE_URL"
            },
            "headline": {
              "text": "HEADLINE_TEXT"
            },
            "cta": {
              "text": "CTA_TEXT"
            },
            "imp_trackers": [
              "ASSET_IMP_TRACKER_URL"
            ],
            "click_trackers": [
              "ASSET_CLICK_TRACKER_URL"
            ]
          },
          "landing_page": {
            "type": "CUSTOM_URL",
            "custom_url_setting": {
              "url": "https://moloco.com"
            }
          },
          "items": [
            {
              "item_id": "1",
              "imp_trackers": [
                "ITEM_1_IMP_TRACKER_URL"
              ],
              "click_trackers": [
                "ITEM_1_CLICK_TRACKER_URL"
              ]
            },
            {
              "item_id": "1044",
              "imp_trackers": [
                "ITEM_2_IMP_TRACKER_URL"
              ],
              "click_trackers": [
                "ITEM_2_CLICK_TRACKER_URL"
              ]
            }
          ]
        }
      ]
    }
  ]
}

Sponsored Brands Workflow