---
updatedAt: 2025-07-26T01:27:29.000Z
agentTools:
  projectIndex: https://mcm-docs.moloco.com/v1.1/llms.txt
---

# Ad campaigns

# Ad Campaigns

Ad campaigns promote products through different types of media. Within their ad account advertisers configure settings for each campaign type and specify the items or creative assets to advertise to onsite users. Three types of campaigns are featured in Moloco Commerce Media: Sponsored Products, Sponsored Brands, and Sponsored Display.

<Image align="center" className="border" border={true} src="https://files.readme.io/3e7cf97d7830dd4dc44561792daf27729aa03c24770cbaeadee6387afa499b2f-ad_campaigns_01.png" />

## Sponsored Products

[Sponsored Product ](https://mcm-docs.moloco.com/docs/sponsored-product-campaign-creation) enables advertisers to promote products and increase visibility. Sponsored Products supports [Audience targeting](https://mcm-docs.moloco.com/docs/audience-targeting#/) to engage specific groups based on behaviors and preferences, and [Placement targeting](https://mcm-docs.moloco.com/docs/placement-targeting#/) to show ads in the most effective locations. Audience targeting helps focus on particular customer demographic while placement targeting ensures ads are placed optimally for maximum performance.

## Sponsored Brands

[Sponsored Brands](https://mcm-docs.moloco.com/docs/sponsored-brands-campaign-creation) drives product interaction and engagement through dynamic video and detailed carousel ads with products and brand information This feature allows advertisers to showcase multiple products from the same brand using branded assets such as videos, logos, banners, call-to-action, and text headlines. Best suited for situations where the goal is to showcase multiple products, provide detailed information, and enhance brand recognition through interactive video and ad formats.

## Sponsored Display

[Sponsored Display](https://mcm-docs.moloco.com/docs/sponsored-display-campaign-creation#/) allows advertisers to create high-impact ads promoting brands, items, and events with custom videos and images, seamlessly directing shoppers to landing pages increasing engagement. Sponsored Display’s focus is visual storytelling and engagement, where the primary goal is to capture the audience through attractive, customized, and emotionally engaging content.

# Components of a Campaign

## Bidding Strategies

There are 3 [bidding strategies for Sponsored Product](https://mcm-docs.moloco.com/docs/sponsored-product-campaign-creation#/choosing-a-bidding-strategy) Ads. Please see the documentation links below for full details on each strategy and targeting options.

* [Optimize for ROAS](https://mcm-docs.moloco.com/docs/sponsored-product-campaign-creation#optimize-roas-target-roas)
* [Max Sales](https://mcm-docs.moloco.com/docs/sponsored-product-campaign-creation#max-sales)
* [Manual Bidding](https://mcm-docs.moloco.com/docs/sponsored-product-campaign-creation#manual-bidding)

# Advertisement Targeting

## Placement Targeting

Placement targeting is a feature that allows platform owners and advertisers more control over where ads will be displayed and allows advertisers to reach a specific audience. For further details on each strategy and targeting options please see the documentation links below.

* [Placement Targeting](https://mcm-docs.moloco.com/docs/placement-targeting#/)
  * [Smart Targeting](https://mcm-docs.moloco.com/docs/audience-targeting#smart-targeting)
  * [Manual Targeting](https://mcm-docs.moloco.com/docs/audience-targeting#manual-targeting)

## Audience Targeting

Audience targeting is an advanced targeting solution that is designed to show advertisements only to customers of a desired group for developing audience specific ad strategies. For more details on each targeting method please see the documentation links below.

* [Audience Targeting](https://mcm-docs.moloco.com/docs/audience-targeting#)
  * [Smart Targeting](https://mcm-docs.moloco.com/docs/audience-targeting#smart-targeting)
  * [Manual Targeting](https://mcm-docs.moloco.com/docs/audience-targeting#manual-targeting)

> 🚧 Questions?
>
> Please see our **[FAQ](https://mcm-docs.moloco.com/docs/mcm-faq)** for answers to common campaign questions.