--- updatedAt: 2025-09-03T20:15:03.000Z agentTools: projectIndex: https://mcm-docs.moloco.com/v1.1/llms.txt --- # Sponsored Brands Sponsored Brands offers advertisers enhanced capabilities to create dynamic and engaging ads. This feature allows advertisers to showcase multiple products from the same brand using branded assets such as logos, banners, call-to-action buttons, and headlines. Sponsored Brands ads can direct shoppers to store pages, product detail pages, or custom landing pages, enabling advertisers to tailor their ads to meet their marketing goals and increase brand exposure and interaction. ## Adjustable Features Each Sponsored Brands feature is configurable at the platform level, please reach out to your Moloco representatives for more information on configuration options. {`

Video & Image Size	Up to 300MB Maximum
Image Formats	`jpeg`/`jpg`, `png`, `gif`, `webp` Each image format can be toggled on or off independently
Banner Images	Set maximum image size in KB and minimum pixel dimensions
Logo Images	Set maximum image size in KB and minimum pixel dimensions
Headline Text	Set maximum text length
Call-to-Action (CTA)	Custom text CTA (ex. Buy Now, Click, See More)
Campaign Review System	Enabled or Disabled the campaign review system

`} ## Image Assets Image assets refers to the various components used to create Sponsored Brands ad campaigns, these may include creative image assets, such as banners, brand images, logos, and Call-to-Action (CTA) text. ## Video Assets Videos can significantly boost brand recognition. Allowing advertisers to capture attention while holding the shopper's interest through visually appealing and engaging content. Videos allow you to connect with your audience on a personal level through product demonstrations, customer testimonials, or behind-the-scenes footage. Video files can be uploaded and imported as creative assets alongside existing image options. Advertisers and platform owners can view and re-use video creatives for campaigns easily. All video creatives are viewable from within the MCM Portal, both campaign reviewers and advertisers can view video files during campaign creation and asset approval work flows. Uploaded videos are transcribed to 720p, 360p and HTTP Live Streaming (HLS). Advertisers can select the default format for each campaign. The video and thumbnail URLs are included in each ad decision response. > 📘 Note: > > When the campaign is launched the uploaded video file will be transcoded for ad-serving optimization before the campaign review and approval process. The campaign will be placed in ‘Pending’ status during the transcoding period. ### Supported Video Formats | | | | :---------------------- | :------------------------------------- | | Video Format | MP4 | | Aspect Ratios | 16:9 / 9:16 | | Recommended Resolutions | 1280x720, 1920x1080, 3840x2160 pixels | | Video Length | Minimum 5 seconds / Maximum 60 seconds | | Codec | H.264 | ## Dimension Group A Dimension Group is an aggregation of ad inventories sharing the same video and/or banner measurements in aspect ratios or pixels. If the campaign is not configured to use a video or banner, the dimension group is not used. Platform owners may choose to add and customize their dimension groups and Call-to-Action settings to meet their advertising needs. Please reach out to your Moloco representative to configure your customization options. ## Landing Pages A Landing Page represents the webpage where the shopper will be redirected after clicking the asset. Each Sponsored Brands campaign supports a maximum of 1 active asset per asset group. The grouping of image assets must share the same measurements in pixels or aspect ratios.(i.e. 640x480). For videos the aspect ratio must be 16:9 or 9:16 (i.e.1280x720). When using a video asset no additional banner images are required. Sponsored Brands supports 1 landing page option, these landing page URLs are stored as part of the campaign and the attributes are included within the DecideAdBrand API response. 3 Landing options are available for Sponsored Brands campaigns: * Custom URL - Specify a custom URL. * Product Detail Page (PDP) - Choose to redirect the shopper to a specific item page. * Product List Page (PLP) - A page of listing items in the Sponsored Brands campaign. If a landing page URL is inaccessible the campaign will be paused and placed into `Pending` status until the campaign is updated with a new landing page. ## Campaign Review System By default platforms are configured to use a creative asset and landing page review process. This process requires all creative video, image assets and landing pages to be approved by the platform before a campaign can serve ads. You may disable the asset and/or landing page review systems, when disabled all assets and landing pages are auto-approved enabling campaigns to serve ads without any intervention. * Assets and landing pages used within the campaign must be in the `Approved` and `Active` state in order to serve advertisements. (See [Campaign States](https://mcm-docs.moloco.com/docs/campaign-states#/) for more information.) * Platform users with the “**Platform Owner**” or “**Creative Reviewer**" role may approve or reject an individual or group of assets and/or the landing page of the campaign. Reviewers may leave comments when rejecting an asset or landing page to identify the issue and alert the advertiser. **Sponsored Brands Statuses** #### Ad Element Statuses Ad elements include all the the assets used when creating a campaign in the [MCM Campaign Manger](https://mcm-docs.moloco.com/docs/campaign-management)


Active	The asset has been created and is waiting for approval. When using video ads the transcoding of the video file will take place _before_ the review and approval processes.
Inactive	The asset is in review and not available for ad serving Note: Inactive the assets cannot be used for serving ads

#### Asset Statuses | | | | :------------ | :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **In-review** | The asset has been created and is waiting for approval | | **Rejected** | If the platform reviewer rejects an asset, the asset will be placed in the `Rejected` status. The platform reviewers may provide notes when rejecting an asset to inform the advertiser. | | **Approved** | The platform reviewer has approved the assets. When all assets are in the `Approved` status they are ready for serving ads. | ### Rejections If the platform reviewers reject an asset, the asset will be placed in the `Rejected` status. The platform reviewers may provide notes when rejecting an asset to inform the advertiser. (Example: This asset does not meet the advertising standard for image quality...) #### Email Notifications If an asset or landing page is rejected, an email notification will be sent to the email address associated with the [Ad Account owner](https://mcm-docs.moloco.com/docs/ad-accounts) or [Ad Account Manager](https://mcm-docs.moloco.com/docs/ad-manager-accounts) when using the [MCM Campaign Manager](https://mcm-docs.moloco.com/docs/campaign-management). ## Sponsored Brands elements (Table) {`

Title	Title of the Ad Campaign
Budget Duration	Select either a Daily or Weekly budget duration
Budget	Add the daily or weekly budget amount
Schedule	Select a start date for the campaign with an optional end date.
Items	Select the items for the campaign (You can add up to 5000 items to a single campaign)
CPC	The amount you pay for each click on the ad
Ad Elements	The required videos, images, headlines, and call to action for each asset group
Set up Assets	Upload or import assets for banners and logos, set a headline, and select a call to action.
Landing Options	Choose the landing option for the campaign: Custom URL: Enter a valid URL landing page Product Detail Page: Select 1 item from the product list. The Decision API response will contain the item_id. Product Listing Page: A landing page which renders the list of items from the ad response

`}
## Sponsored Brands User Interface **Campaign settings**

**Campaign review status**

**Campaign Review** * Platform Owner & Creative Reviewer user interface

**Campaign review completed and approved**

**Campaign History**