June 2025

Product updates

New Video Ad format - this enables advertisers and platform partners to incorporate engaging video formats into their Sponsored Brands and Sponsored Display campaigns, further expanding our creative portfolio and supporting industry trends in retail media.
- Video Format Support: Users can now upload, import, and serve video assets in addition to static images within the Sponsored Brands and Sponsored Display ad types.
- Video Transcoding: Automatically transcode original video uploads (MP4) into multiple ready-to-serve formats (MP4 in 720p/360p, HLS), covering a range of devices, players, and network conditions. This enables seamless playback and removes technical barriers for customers lacking in-house transcoding capabilities.
- Review & Approval: Campaign reviewers can preview video creatives directly within the review UX.

Video Ads updates
- Management API
  - CreateVideoAsset - Capability to upload the video resources
  - New CampaignStatus
    - PENDING state when the video in the campaign asset is in pending state due to the transcoding
- Decision API
  - inventory.video from DecideAdBrands and DecideAdDisplay requests
    - Providing context of which video format that inventory would use
      - HLS (m3u8)
      - MP4_360P (360p mp4)
      - MP4_720P (720p mp4)
    - media_type, video_url and video_thumbnail_url in DecideAdBrands and DecideAdDisplay responses
      - In asset.banner 3 fields are added for the video response

New weekly budget options FAQ added
New Catalog construction guidelines added https://mcm-docs.moloco.com/docs/catalog-construction-guidelines#/