Product updates

Sponsored Brands

• Ad type that allows platform customers to configure various ad elements (banner, logo, headline, call-to-action, landing) for a more expressive ad that can highlight both brands through creative elements and product images.

Google Merchant Feed support

• Customers can use their existing catalog feed for Google Shopping ads to integrate into MCM

Wallet enhancements

• Added UI for Top-up & Withdrawal functions within the Campaign Manager portal.
• Optional comment fields for Top-Up and Withdraw transactions, enhancing clarity and providing an auditing trail.
• Added Automatic ad account activation upon Top-up when the wallet is set above the deactivation threshold.
• Added detailed error messages which provide clear explanations, including real-time ad spending values to assist platform users with withdrawal errors.

API changes

WithdrawWallet

• The WithdrawWallet API Allows platforms to make adjustments to the amount of CREDITS applied to a wallet.

Documentation updates

Added

• Third Party Catalog Feeds (Google Merchant & Naver EP)
  https://mcm-docs.moloco.com/docs/third-party-catalog-feeds
• MCM CLI Tool
  https://mcm-docs.moloco.com/docs/mcm-cli

Updated

• Wallet features.
  https://mcm-docs.moloco.com/docs/prepaid-wallet
  https://mcm-docs.moloco.com/docs/wallet-user-interface
  https://mcm-docs.moloco.com/docs/api-usage

The MCM team strives to provide the best service with feature updates and improvements. If you have any questions or feedback, please don’t hesitate to contact our support team.

This release includes several enhancements to improve MCM overall functionality and user experience as well as new articles in our public documentation.

Product updates

• Release of the Self-Service API/SSO Credential Management: Platform Owners can now generate and manage API and SSO credentials. For more details click here.

Documentation

Added

• Ad Manager Account usage
  https://mcm-docs.moloco.com/docs/ad-manager-accounts
• Ad Campaign Features
  https://mcm-docs.moloco.com/docs/sponsored-product-campaign-creation
  https://mcm-docs.moloco.com/docs/campaign-bidding-strategies
  https://mcm-docs.moloco.com/docs/sponsored-banner-campaign-creation
  https://mcm-docs.moloco.com/docs/sponsored-brand-campaign-creation
• Management API usage and best practices
  https://mcm-docs.moloco.com/docs/management-api-usage
• API and SSO credential management
  https://mcm-docs.moloco.com/docs/api-key-and-sso-secret-generation
• MCM FAQ
  https://mcm-docs.moloco.com/docs/mcm-faq
• Ad-tech FAQ
  https://mcm-docs.moloco.com/docs/terminology

Updated

• Campaign Managers
  https://mcm-docs.moloco.com/docs/campaign-managers
• Campaign Information
  https://mcm-docs.moloco.com/docs/campaigns
• User roles and best practices when using multiple campaign managers
  https://mcm-docs.moloco.com/docs/campaign-management
• Bulk Export Schedule
  https://mcm-docs.moloco.com/docs/bulk-data-export

The MCM team strives to provide the best service with feature updates and improvements. If you have any questions or feedback, please don’t hesitate to contact our support team.