October 2025

Product Updates

• Inventory level bid floor The Inventory-level Bid Floor feature allows platforms to define a minimum bid floor at the inventory ID level. Unlike the previous one-bid floor across all inventories approach, this enables platforms to tailor pricing thresholds for specific slots, such as top-banner or high-visibility ad estates within app pages or web pages. Key capabilities include:
  • Per-Inventory Configuration: Define unique minimum bid floors for each inventory ID.
  • Priority Override: Inventory-level floors take precedence over the platform-wide default.
  • Full Auction Enforcement: Applied in both bidding (filtering ads below the floor) and in auction outcomes (adjusting second-price results upward if needed).
  • Broad applicability: Supported across Sponsored Products, Sponsored Brands, and Sponsored Display for CPC, CPM, and PPO cost types. (For PPO, it’s the minimum commission rate threshold)
• Platform insight Platform Insights is a centralized dashboard within the Moloco Campaign Manager that surfaces prioritized, actionable insights to help Platforms grow their retail media businesses. Designed for Ad Sales and Operations teams, it highlights key opportunities and risks—such as unactivated sellers, expiring campaigns, or budget inefficiencies—and provides clear next steps to drive advertiser activation, campaign performance, and Platform growth. By replacing fragmented reports and manual analysis, Platform Insights becomes the command center for managing advertiser engagement—enabling teams to act faster, scale more effectively, and make data-driven decisions that improve advertising performance.
• Reserved Display Reserved Display provides platforms with an end-to-end solution for selling, serving, and reporting on reserved display ads. This ad type is sold at a fixed CPM, for a fixed period of time, for a fixed number of impressions. It enables platforms to generate significant, predictable revenue by monetizing their site visitors, and provides advertisers with the reach and frequency required to build awareness at scale. This helps shoppers become familiar with brands and products and increases lower-funnel conversions.
  • This release includes support for:
    • Order creation and management
    • Line item creation and management
    • Inventory targeting
    • Impression forecasting
    • Ad serving
    • Delivery management
    • Reporting

API changes

• New Transaction History APIs
  • We’re introducing two new APIs under Billing V2:
    • QueryWalletTransactionHistory – Retrieve wallet transaction history with pagination support.
    • QuerySpendingLimitCreditHistory – Retrieve spending-limit credit transaction history with pagination support.
  • Billing V2 establishes a period-based financial system, replacing the continuous settlement model in V1. This enables auditable ad-spend tracking using day-end closing values. These new APIs are built on top of the day-end-closing model and expose additional fields such as transaction date, posted date, and pending status, helping users understand how much ad spend is pending settlement at any point in time.

Documentation updates

• Bulk Data Export Guides & Schema V3