Product update

• View-Through Attribution Data Export - Adds view-through purchase and revenue metrics to the daily data export alongside click-through, surfacing 3x-7x more attributed sales for display ad formats.
• Inventory Targeting, Custom Placements, Standalone Keyword Targeting on Sponsored Products - Lets advertisers target and bid at the individual ad-slot level rather than just the placement, add custom placements, and configure Negative/Positive Keyword Targeting without requiring Placement Targeting; launches on Sponsored Products first.
• CPM on Sponsored Brands - Adds CPM as a supported cost type for Sponsored Brands with oCPM bidding.
• Creative Agent beta - AI-powered creative generation tool built into Sponsored Brands campaign creation that turns catalog product images into lifestyle scenes via a conversational agent.
• Reserved Display: DSA Compliance Support (ad_payer) - Adds an optional ad_payer field to RD orders and the Decision API response so platforms can disclose who paid for each ad. Mainly for EU retailers subject to Digital Services Act transparency requirements.
• Reserved Display: Cost-Per-Time (CPT) - Adds time-based (day/week/month) pricing and 100%-share-of-voice delivery to Reserved Display as a new cost type alongside CPM.

Documentation update

• New ad_payer field in the Campaign Information export - The order configuration snapshot schema now documents the optional ad_payer field, which you can set when creating an order to support DSA compliance requirements.