April 2025

Product updates

We added the ability to manually target campaigns using your own predefined audiences.
With predefined audiences, advertisers can search and select from a list of available audiences provided by the Platform. They can select up to 5 predefined audiences per campaign and combine them using AND(“all”) or OR(“any”) logic. This enables highly specific ad strategies to tailor your campaigns with particular customer segments you define.
Access to those audiences are managed using the new audience administration feature described below.

This new interface within the MCM campaign manager now allows Platform Owners to manage which Ad Accounts can access their predefined audiences. Users can assign audience access using three modes: open to all accounts, manual per-account assignment, or full restriction. The feature also supports bulk operations for efficient access configuration. Only authorized Ad Accounts will see their assigned Audiences during campaign setup, providing additional data governance and control.

This new feature gives platforms the ability to prevent wallet overdrafts by capping daily ad spend deductions to the wallet’s available balance. When enabled, advertisers are only charged up to their funded amount (including Credits and Pre-paid funds), and will never see a negative balance.
When enabled, the deduction logic applies the lesser of the daily ad spend or available balance (including Credits and Pre-paid funds). Negative balances are also suppressed from appearing in both the UI and API responses (ListWallets, QueryWallets), improving transparency for advertisers.
- Reporting behavior remains unchanged: the full daily ad spend will continue to be reflected in both the reporting UI and Report API, regardless of the actual wallet deduction amount. This ensures accurate performance tracking while maintaining financial control through billing separation.
When disabled (default behavior), the system deducts the full daily ad spend regardless of wallet balance. This may result in negative wallet balances, which may appear in the UI and API responses.
This feature is now available as an opt-in configuration for platforms using Wallet.

Added new integration guide for Google Tag Manager (client and server-side) https://mcm-docs.moloco.com/docs/google-tag-manager-integration-guide#/