Release Notes
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added

July 2025

August 29th, 2025

Product update

  • Report v3
    • Report v3 is a major upgrade to our reporting infrastructure, delivering up to 94% faster load times and improved scalability for large campaigns. Key enhancements include an indexing layer for latency reduction, pagination + historical item view in campaign home for better usability, and an opt-in zero-impression row exclusion for lighter, faster reports. Together, these improvements enhance the advertiser experience, support large-scale customer onboarding, and reduce infra costs.
  • Ad Account Labeling
    • Ad Account Labeling provides a flexible way for Platforms to organize their Ad Accounts using custom Labels in key:value format. Labels can represent operational attributes such as account tier, product category, or managed status. Platform Owners can apply Labels individually or in bulk via CSV upload. Once applied, Labels act as a scalable and extensible organizing system that can support a wide range of Platform management and operational use cases.
  • Audience Admin updates
    • Audience Administration allows Platform Owners to manage which Ad Accounts can access their pre-configured Audiences within the MCM portal. Previously, access could be granted either to all Ad Accounts or individually assigned on an account-by-account basis. With this release, Platforms can now use Ad Account Labels to assign audience access to groups of Ad Accounts—greatly simplifying and scaling access management.
  • Large banner size support for Sponsored Brands/Display
    • We introduced a new banner asset upload procedure to support large files for image or video.
  • Curated inventory v1
    • Curated Inventory enables platforms to configure curated ad retrieval per ad inventory, enhancing variety, matching placement context, and scaling delivery—all without the need for custom development. This feature enables platforms to unlock 1) multiple curated ad inventories within the same page or 2) strategically open the ad slot that can be inserted into their organic recommendation inventory with thematic alignment. Curated Inventory introduces pre-defined curations for item retrieval that platforms can assign using diverse configurations. These curations are powered by contextual and user event-based retrieval strategies that Moloco centrally manages.

API changes

Documentation update