Sponsored Brands

Sponsored Brands offers advertisers enhanced capabilities to create dynamic and engaging ads. This feature allows advertisers to showcase multiple products from the same brand using branded assets such as logos, banners, call-to-action buttons, and headlines. Sponsored Brands ads can direct shoppers to store pages, product detail pages, or custom landing pages, enabling advertisers to tailor their ads to meet their marketing goals and increase brand exposure and interaction.

Adjustable Features

Each Sponsored Brands feature is configurable at the platform level, please reach out to your Moloco representatives for more information on configuration options.

Image Assets

Image assets refers to the various components used to create Sponsored Brands ad campaigns, these may include creative image assets, such as banners, brand images, logos, and Call-to-Action (CTA) text.

Video Assets

Videos can significantly boost brand recognition. Allowing advertisers to capture attention while holding the shopper's interest through visually appealing and engaging content. Videos allow you to connect with your audience on a personal level through product demonstrations, customer testimonials, or behind-the-scenes footage.

Video files can be uploaded and imported as creative assets alongside existing image options. Advertisers and platform owners can view and re-use video creatives for campaigns easily. All video creatives are viewable from within the MCM Portal, both campaign reviewers and advertisers can view video files during campaign creation and asset approval work flows.

Uploaded videos are transcribed to 720p, 360p and HTTP Live Streaming (HLS). Advertisers can select the default format for each campaign. The video and thumbnail URLs are included in each ad decision response.

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Note:

When the campaign is launched the uploaded video file will be transcoded for ad-serving optimization before the campaign review and approval process. The campaign will be placed in ‘Pending’ status during the transcoding period.

Supported Video Formats

Dimension Group

A Dimension Group is an aggregation of ad inventories sharing the same video and/or banner measurements in aspect ratios or pixels. If the campaign is not configured to use a video or banner, the dimension group is not used. Platform owners may choose to add and customize their dimension groups and Call-to-Action settings to meet their advertising needs. Please reach out to your Moloco representative to configure your customization options.

Landing Pages

A Landing Page represents the webpage where the shopper will be redirected after clicking the asset. Each Sponsored Brands campaign supports a maximum of 1 active asset per asset group. The grouping of image assets must share the same measurements in pixels or aspect ratios.(i.e. 640x480). For videos the aspect ratio must be 16:9 or 9:16 (i.e.1280x720). When using a video asset no additional banner images are required.

Sponsored Brands supports 1 landing page option, these landing page URLs are stored as part of the campaign and the attributes are included within the DecideAdBrand API response.

3 Landing options are available for Sponsored Brands campaigns:

• Custom URL - Specify a custom URL.
• Product Detail Page (PDP) - Choose to redirect the shopper to a specific item page.
• Product List Page (PLP) - A page of listing items in the Sponsored Brands campaign.

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If a landing page URL is inaccessible the campaign will be paused and placed into Pending status until the campaign is updated with a new landing page.

Campaign Review System

By default platforms are configured to use a creative asset and landing page review process. This process requires all creative video, image assets and landing pages to be approved by the platform before a campaign can serve ads. You may disable the asset and/or landing page review systems, when disabled all assets and landing pages are auto-approved enabling campaigns to serve ads without any intervention.

• All assets and landing pages used in the campaign must be in the Approved and Active state in order to launch the ad campaign and serve ads. (See Campaign States for more information.)
• Platform users with the “Platform Owner” or “Creative Reviewer" role may approve or reject an individual or group of assets and/or the landing page of the campaign. Reviewers may leave comments when rejecting an asset or landing page to identify the issue and alert the advertiser.

Sponsored Brands Statuses

Ad Element Statuses

Ad elements include all the the assets used when creating a campaign in the MCM Campaign Manger

Asset Statuses

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Rejections

If the platform reviewers reject an asset, the asset will be placed in the Rejected status. The platform reviewers may provide notes when rejecting an asset to inform the advertiser. (Example: This asset does not meet the advertising standard for image quality...)

Email Notifications

If an asset or landing page is rejected, an email notification will be sent to the email address associated with the Ad Account owner or Ad Account Manager when using the MCM Campaign Manager.

Sponsored Brands elements (Table)

Sponsored Brands User Interface

Campaign settings

Campaign review status

Campaign Review

• Platform Owner & Creative Reviewer user interface

Campaign review completed and approved

Campaign History

Sponsored Brands Workflow