Guides

Sponsored Brands campaign creation

Sponsored Brands offers advertisers enhanced capabilities to create dynamic and engaging ads. This feature allows advertisers to showcase multiple products from the same brand using branded assets such as logos, banners, call-to-action buttons, and headlines. Sponsored Brands ads can direct shoppers to store pages, product detail pages, or custom landing pages, enabling advertisers to tailor their ads to better meet their marketing goals and increase brand exposure. and interaction.

Image Assets

Image assets refers to the various components used to create Sponsored Brands ad campaigns, these may include creative image assets, such as banners, brand images, logos, and Call-to-Action (CTA) text.

Dimension Group

A Dimension Group is an aggregation of ad inventories sharing the same image banner and/or logo measurements in pixels. If the campaign is not configured to use a banner or logo image, the dimension group is not used. Platform owners may choose to add and customize their dimension groups and Call-to-Action settings to meet their advertising needs. Please reach out to your Moloco representative to configure your customization options.

Landing Pages

A Landing Page represents the webpage where the shopper will be redirected after clicking the asset. Each Sponsored Brands campaign supports a maximum of 1 active asset per asset group (a grouping of image assets sharing the same measurements in pixels. i.e. 640x480) and 1 landing page. Landing page URLs are stored as part of the campaign, these attributes are included in the Decision API response.

3 Landing options are available for Sponsored Brands campaigns:

  • Custom URL - Specify a custom URL.
  • Product Detail Page (PDP) - Choose to redirect the shopper to specific item page.
  • Product List Page (PLP) - A page of listing items in the Sponsored Brands campaign.

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Note: If a landing page URL is inaccessible the campaign will be paused and placed into Pending status until the campaign is updated with a new landing page.

Campaign Review System

By default platforms are configured to use a creative asset and landing page review process. This process requires all creative image assets and landing pages to be approved by the platform before a campaign can serve ads. You may disable the asset and/or landing page review systems, when disabled all assets and landing pages are auto-approved enabling campaigns to serve ads without any intervention.

  • All assets and landing pages used in the campaign must be in the Approved and Active state in order to launch the ad campaign and serve ads. (See Campaign States for more information.)
  • Platform users with the “Platform Owner” or “Creative Reviewer" role may approve or reject an individual or group of assets and/or the landing page of the campaign. Reviewers may leave comments when rejecting an asset or landing page to identify the issue and alert the advertiser.

Sponsored Brands Statuses

Ad Element Statuses

Ad elements include all the the assets used when creating a campaign in the MCM Campaign Manger

  • Active: This status will be shown if the image assets are approved by the platform and are actively used for ad serving.
  • Inactive: The Inactive status indicates the assets are in the In review or Rejected statuses.
    Note: Inactive the assets cannot be used for serving ads

Image Asset Statuses

  • In-Review: A new asset is created and pending approval
  • Approved: The platform reviewer has approved the assets. If all assets are Approved they are ready for serving ads.
  • Rejected: If the platform reviewers reject an asset, the asset will be placed in the Rejected status. The platform reviewers may provide notes when rejecting an asset to inform the advertiser.
    (Rejection note example: This asset does not meet the advertising standard for image quality...)

Email Notifications

If an asset or landing page is rejected, an email notification will be sent to the email address associated with the Ad Account owner or Ad Account Manager when using the MCM Campaign Manager.

Adjustable Features

Each Sponsored Brands feature is configurable at the platform level, please reach out to your Moloco representatives for more information on configuration options.

Image Formatsjpeg/jpg, png, gif, webp
Each image format can be toggled on or off independently
Banner ImagesSet maximum image size in KB and minimum pixel dimensions
Logo ImagesSet maximum image size in KB and minimum pixel dimensions
Headline TextSet maximum text length
Call-to-Action (CTA)Custom text CTA (ex. Buy Now, Click, See More)
Campaign Review SystemEnabled or Disabled

Sponsored Brands elements (Table)

TitleTitle of the Ad Campaign
Budget DurationSelect either a Daily or Weekly budget duration
BudgetAdd the daily or weekly budget amount
ScheduleSelect a start date for the campaign with an optional end date.
ItemsSelect the items for the campaign (You can add up to 5000 items to a single campaign)
CPCThe amount you pay for each click on the ad
Ad ElementsThe required images, headlines, and call to action for each asset group
Set up AssetsUpload or import assets for banners and logos, set a headline, and select a call to action.
Landing OptionsChoose the landing option for the campaign:

Custom URL: Enter a valid URL landing page

Product Detail Page: Select 1 item from the product list. The Decision API response will contain the item_id.

Product Listing Page: A landing page which renders the list of items from the ad response

Asset States

ActiveThe asset has been approved and is serving ads
InactiveThe asset is in review status and not available for ad serving
In-ReviewThe asset has been created and is waiting for approval
RejectedThe asset has been rejected by the platform owner
ApprovedThe asset has been approved by the platform owner and is ready for ad serving

Sponsored Brands User Interface

Campaign settings

Campaign review status


Campaign Review

  • Platform Owner & Creative Reviewer user interface

Campaign review completed and approved


Campaign History


Sponsored Brands Workflow

Updated 1 day ago