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Sponsored Display

Sponsored Display allows advertisers to create high-impact ads promoting brands, items, and events with custom creatives and text. Sponsored Display seamlessly directs shoppers to various landing pages increasing shopper engagement. Sponsored Display’s focus is visual storytelling and engagement, where the primary goal is to capture the audience through attractive and customized creative assets.

Adjustable Features

Feature Platform Level Configuration

Image Formats

jpeg/jpg, png, gif, webp
Each image format can be toggled on or off independently

Banner Images

Set a maximum image size in KB and minimum pixel dimensions

Logo Images

Set a maximum image size in KB and minimum pixel dimensions

Headline Text

Set a maximum text length

Call-to-Action (CTA)

Set custom text CTA (ex. Buy Now, Click, See More)

Campaign Review System

Enabled or Disabled the cmapaign review system

Image Assets

Image assets refers to the various components used to create Sponsored Display ad campaigns, these may include creative image assets, such as banners, brand images, logos, and Call-to-Action (CTA) text.

Dimension Group

A Dimension Group is an aggregation of ad inventories sharing the same image banner and/or logo measurements in pixels. If the campaign is not configured to use a banner or logo image, the dimension group is not used. Platform owners may choose to add and customize their dimension groups and Call-to-Action settings to meet their advertising needs. Please reach out to your Moloco representative to configure your customization options.

Landing Pages

A Landing Page represents the webpage where the shopper will be redirected after clicking the asset. Each Sponsored Display campaign supports a maximum of 1 active asset per asset group (a grouping of image assets sharing the same measurements in pixels. i.e. 640x480) and 1 landing page. Landing page URLs are stored as part of the campaign, these attributes are included in the DecideAdDisplay API response.

2 Landing options are available for Sponsored Display campaigns:

  • Custom URL - Specify a custom URL.
  • Product Detail Page (PDP) - Choose to redirect the shopper to a specific item page.

🚧

If a landing page URL is inaccessible the campaign will be paused and placed into Pending status until the campaign is updated with a new landing page.

Campaign Review System

By default platforms are configured to use a creative asset and landing page review process. This process requires all creative image assets and landing pages to be approved by the platform before a campaign can serve ads. You may disable the asset and/or landing page review systems, when disabled all assets and landing pages are auto-approved enabling campaigns to serve ads without any intervention.

  • All assets and landing pages used in the campaign must be in the Approved and Active state in order to launch the ad campaign and serve ads. (See Campaign States for more information.)
  • Platform users with the “Platform Owner” or “Creative Reviewer" role may approve or reject an individual or group of assets and/or the landing page of the campaign. Reviewers may leave comments when rejecting an asset or landing page to identify the issue and alert the advertiser.

Asset States

Ad Element Statuses

Ad elements include all the the assets used when creating a campaign in the MCM Campaign Manger

Active

The asset has been approved and is serving ads

Inactive

The asset is in review status and not available for ad serving Note: Inactive the assets cannot be used for serving ads

Image Asset Statuses

In-reviewThe asset has been created and is waiting for approval
RejectedIf the platform reviewer rejects an asset, the asset will be placed in the Rejected status. The platform reviewers may provide notes when rejecting an asset to inform the advertiser.
ApprovedThe platform reviewer has approved the assets. When all assets are in the Approved status they are ready for serving ads.

Email Notifications

If an asset or landing page is rejected, an email notification will be sent to the email address associated with the Ad Account owner or Ad Account Manager when using the MCM Campaign Manager.

Each Sponsored Display feature is configurable at the platform level, please reach out to your Moloco representatives for more information on configuration options.

Sponsored Display elements (Table)

Title

Title of the Ad Campaign

Budget Duration

Select either a Daily or Weekly budget duration

Budget

Add the daily or weekly budget amount

Schedule

Select a start date for the campaign with an optional end date.

Items

Select the items for the campaign (You can add up to 5000 items to a single campaign)

CPC or CPM

The amount you pay for each click on the ad

Ad Elements

The required images, headlines, and call to action for each asset group

Set up Assets

Upload or import assets for banners and logos, set a headline, and select a call to action.

Landing Options

Choose the landing option for the campaign:

Custom URL: Enter a valid URL landing page

Product Detail Page: Select 1 item from the product list. The Decision API response will contain the item_id.

Sponsored Display User Interface

Campaign settings

Campaign review status


Campaign Review

  • Platform Owner & Creative Reviewer user interface

Campaign review completed and approved


Campaign History


Sponsored Display Workflow

Updated about 10 hours ago