10. Launch



Once the platform is up and running it’s time to think on growing the ad business. The ad business is based on an auction model and is run as an automated marketplace for ad impressions and clicks. Being set as an auction the revenue generated will be limited by the minimum of the supply and demand available in the platform. Your Moloco team will continue to guide you during this phase through the following focus areas:

Operating the Platform

Reviewing Performance

Generating Demand

Increasing Supply