Introduction

Advertiser Guidance is designed to aid advertisers in optimizing their campaign setups. It provides intelligent suggestions for target values such as target ROAS, fixed CPC, daily budget, and fixed commission rate, enhancing campaign management efficiency and ad competitiveness.

How target values are suggested

New campaigns

We provide tailored guidance to enhance new campaigns that lack historical performance data using the following methods:

1. Target ROAS & Fixed CPC: Suggestions are based on an analysis of the category performance to which the advertiser's items belong, ensuring competitive positioning.
2. Budget & Commission rate: Recommendations align with general best practices for campaign success.

Existing campaigns

For existing campaigns, the guidance is more refined and personalized, leveraging the wealth of available historical data:

1. Budget: For campaigns where the budget is highly utilized, a proportionate increase in the budget is suggested to maintain campaign momentum.
2. Fixed CPC: If there is room to enhance budget consumption through CPC adjustment, a CPC increase is recommended. Conversely, when the budget utilization is adequate and the suggested CPC exceeds the current setting, an updated CPC is proposed to optimize campaign performance.
3. Target ROAS: Recommendations are made to modify the Target ROAS to optimize campaign efficiency, considering the current campaign performance and market trends.
4. Commission rate:
   1. Utilizing in-depth auction data analysis, tailored recommendations are provided.
   2. Expected Outcomes: Alongside the commission rate suggestions, you can receive forecasts of expected incremental impressions, clicks, and purchases, enabling them to make informed decisions about their campaigns.

ReadCampaignGuidance API

To retrieve advertiser guidance for campaigns, use ReadCampaignGuidance API.

New Campaigns

To retrieve advertiser guidance for new campaigns, you will need the following information.

• platform_id: The identification assigned to the platform within MCM
• ad_account_id: The unique ID of the ad account which contains the new campaign.
• goal_type: The goal type of the new campaign: FIXED_CPC, OPTIMIZE_ROAS, FIXED_COMMISSION_RATE, or FIXED_CPM

Sample Request

GET
https://<platform>-mgmt.mcm-api.moloco.com/mcm/mgmt/v1/platforms/{platform_id}/ad-accounts/{ad_account_id}/campaign-guidance?goal_type=FIXED_CPC

Existing Campaigns

To retrieve advertiser guidance for existing campaigns, you will need the following information.

• platform_id: The identification assigned to the platform within MCM
• ad_account_id: The unique ID of the ad account which contains the new campaign.
• campaign_id: The ID of the campaign.

Sample Request

GET  
https\://<platform>-mgmt.mcm-api.moloco.com/mcm/mgmt/v1/platforms/{platform_id}/ad-accounts/{ad_account_id}/campaign-guidance?campaign_id=campaign_1