Product updates

Audience Targeting

Audience targeting is a sophisticated feature that allows advertisers to build custom audiences and allocate budgets specifically to those audiences. The key advantage is its ability to accommodate a wide range of use cases, utilizing Event and Catalog metadata provided by the platform. Moloco can create audiences according to the attributes defined by the advertiser within the MCM Campaign Manager, enabling sophisticated targeting that serves ads only to the designated audience for that campaign.

Sponsored Brands Updates

Aspect Ratio-based image validation

Allows the platform to accept a range of image sizes by validating the aspect ratio and minimum width & height instead of enforcing users to use exact dimension for image uploads.

Ad Detail Reports

Provides each campaign’s item and asset level performance metrics which allows platform owners and advertisers more insight into their ad campaign performance.

Asset rejection email notifications

When an asset or landing page for a Sponsored Brands campaign is rejected during the review/approval process, the ad account owner is now notified via email. Notified users can click "Open Campaign" taking them directly to the "Edit Campaign" page where they can review the platform feedback and update the image assets or landing pages accordingly.

Updated Decision API filtering

The new filtering capabilities within the Decision API allow customer platforms to display ad items based on their catalog data. MCM has designed the Decision API to support a variety of UX scenarios on the platform side, enabling specific items to be shown to shoppers based on their preferences.

MCM supports the following 15 filtering criteria:

Category
Location
Brand
Delivery
Price
Sale_price
Rating
Review_count
Color
Gender
Size
Material
Pattern
Condition
Age_group

API changes

Sponsored Brands Updates

Added

DecideAdBrands API - New Decision API for use with Sponsored Brands
ImageAsset API - New API for creating and listing images used with Sponsored Brands campaigns.
CampaignReview API - New API for the Sponsored Brands campaign review system, used for approving or rejecting campaign components such as image assets or landing pages.

Updates

Sponsored Brands assets and landing_pages fields have been added to manage to the components of a Sponsored Brands campaign. See our guide for more details.
Smart Selection
- Updated the Campaign API for Smart Selection. You may choose either MANUAL_SELECTION to select items manually in the campaign or SMART_SELECTION to let Moloco choose items automatically.
- Added additional channel types to the Decision and Event API.
  - DESKTOP_SITE - Desktop Site (e.g. Desktop Website)
  - MOBILE_SITE- Mobile Site (e.g. Mobile Website)
- Added Domain field to the Decision and Event API to identify the domain portion of your website's URL
- Added Decision API filtering fields based on Catalog Feed data.

Documentation updates

New

Sponsored Brand - Added additional information for Sponsored Brands ad campaigns.
https://mcm-docs.moloco.com/docs/sponsored-brands-campaign-creation

Updated

MCM CLI tool v1.4.2 release - This version includes support for management API key-based authentication.
https://mcm-docs.moloco.com/docs/mcm-cli

Ad Serving and Tracking - Added examples for Sponsored Brands decision response.
https://mcm-docs.moloco.com/docs/ad-serving-and-tracking

Calling Trackers - Added information for Sponsored Brands impression tracking and click tracking
https://mcm-docs.moloco.com/docs/calling-trackers

Build-your-own Campaign Manager - Updates for Sponsored Brands management.
https://mcm-docs.moloco.com/docs/build-your-own-campaign-manager

Ad Campaign States - Updated information to include Sponsored Brands states and added
https://mcm-docs.moloco.com/docs/campaign-states