To start sharing user event data with Moloco, you must be granted access to the user event API by your Moloco representative. You must create API requests to the user event API to send e-commerce marketplace user data to Moloco Commerce Media.

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Note

It takes approximately 1 to 3 weeks for the machine learning models to finish training on the user event data. Event data integration must be complete before starting to send the Decision API requests to serve advertisements.

API requests are authorized using a Moloco provided API key. You can generate and manage your API keys in the Stand Alone Campaign Manager portal under Credential Management. Please follow the steps below to start sending API requests to the user event API.

Starting with lower data requirements

If your goal is to expedite the launch of your in-house ad business with Moloco Commerce Media, yet you're constrained by the inability to provide your first-party full-user event data, Moloco Commerce Media offers flexible, alternative solutions.

Minimum Event Integration Mode allows for faster onboarding using minimal user events while supporting a seamless transition to Standard Integration with the help of our expert team if desired.

Bring-your-own ML Mode allows you to use your own prediction or quality scores for ad decisioning when leveraging custom_item_pool for determining ad candidates

Please consult with a Moloco Representative about your business objectives and circumstances for a better integration guide.

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Note

As these modes have limited access to Moloco’s machine-learning engine, they may not capture the high performance achievable with Standard Integration. As such, we recommend Standard Integration for most customers - please consult with a Moloco representative about your unique business objectives.