Calling Trackers

When you call the Decision API, you will retrieve a list of the ad items and/or asset images according to the API you used. The next step you should take is to call the impression tracker URLsand the click tracker URLssent in the Decision API response. A clients web browser, iOS app, or Android app can easily send impressions and click information to the Moloco Commerce Media system using the imp_tracker and click_tracker URLs.

🚧

Ad performance reporting is based on ad impressions and clicks, calling the the tracking URLs accurately is essential for optimizing campaigns, assessing performance, and maximizing return on ad spend.

• For CPM campaigns the ad spend charge is based on impression events.
• For CPC campaigns ad budget charge is based on the click events.

Tracker Information

❗️

Warning

The click_tracker and imp_tracker URLs are pre-generated by Moloco in the API response.

• Do not generate the URLs manually.
• Do not call the same impression or click tracker URL more than once.

Calling the tracker URLs

Both the imp_tracker and click_tracker URLs can be called using either a HTTP GET method or a HTTP POST method with no body. The tracker URLs may be called asynchronously.

Impression trackers

• We recommend calling the impression tracker URL when 50% of the item image’s pixels are visible or when the top two vertices(corners) of the item’s image are visible.
• Call the impression tracking URLs a single time when the image is displayed.

Click trackers

• Call the click tracker URL from the Decision response when the user clicks the ad.

DecideAdBrands trackers

• When an impression or click occurs you must call the impression tracking URLs or the click tracking URLs provided within the response for each item and asset.
• Assets in a DecideAdBrands response are the property of the campaign. When a Sponsored Brands campaign is selected by auction, the impressions, clicks, assets, and the items for advertising are tracked independently and contain unique impression and click tracker URLs.

DecideAdDisplay trackers

• When an impression or click occurs you must call the impression tracking URLs or the click tracking URLs provided within the response for each asset.
• Assets in a DecideAdDisplay response are the property of the campaign. The impressions, clicks, and assets, for advertising are tracked independently and contain unique impression and click tracker URLs.