Campaign Management
Campaign managers are responsible for various ad operations, including managing ad accounts, campaigns, and users. In addition, it provides tools for monitoring ad performance, setting campaign parameters, and exporting performance reports.
Campaign Managers
Moloco Commerce Media provides three options for campaign management. We recommend customers pick one option that best suits their business needs. If you plan to use multiple campaign managers please review Multi-Campaign Manager usage (Dual Access) for limitations and best practices.
- Option A: Moloco’s Standalone Campaign Manager
- Option B: Moloco’s Widgetized Campaign Manager
- Option C: Build your own Campaign Manager with Moloco’s APIs
User roles
If you choose Standalone or Widgetized, you can fully utilize Moloco Commerce Media’s role-based access control system. A user can have multiple roles. For example, a user can simultaneously be an ad account owner and a user of the ad account. If you are planning to use multiple campaign managers (dual access) please see our list of best practices and limitations.
| Role | Description |
|---|---|
| Platform owner | The marketplace owner. It can access all available features, including Wallet, Creative Review, user management and manage API and SSO credentials. |
| Ad manager account owner | The primary owner of the Ad Manager Account (AMA). Users with this role have full control over the AMA, including managing user access, inviting users, deleting users, and changing roles. The AMA owner has full access to all sub-ad accounts. |
| Ad manager account user | AMA Users have limited access to the Ad Manager Account (AMA). They can perform most functions, but cannot manage user access, including inviting or deleting users, or changing roles. The AMA user has full access to all sub-ad accounts. |
| Ad account owner | The individual advertisers in your marketplace. The ad account owner has access to all ad account-level features and can manage access to their ad accounts. |
| Ad account user | Ad account users have access to their ad accounts, but cannot manage access to those ad accounts. |
| Ad account agency | The agency user can manage campaigns of the ad accounts to which they have been granted access, but cannot manage the users of those ad accounts. |
Multi-Campaign Manager usage (Dual Access)
Standalone and Widgetized Campaign Managers
If you choose to use both the standalone campaign manager and the widgetized campaign manager we recommend the following best practices.
Concurrent access limitations
The Platform owner and Ad account agency roles must use the Standalone campaign manager; the widgetized campaign manager does not support platform management.
The Ad account owner role may concurrently access and manage their campaigns with both the Standalone and Widgetized campaign manager.
The Ad account user roles may use both the Standalone and Widgetized campaign managers following the requirements listed below.
Standalone and Widgetized dual access requirements
- The external user ID should be unique and immutable
- The user should be mapped to one ad account ID
- Users must have only one role for each ad account ID
- The mapping of external user id to an email address should be immutable
- User email addresses should be unique and pre-existing before account creation
Password Reset
Users created in the Campaign Manager through SSO can use the 'Forgot password' function when accessing the Standalone type.
Build your own Campaign Manager and Standalone or Widgetized
Using the Build your own Campaign Manager method in combination with the Standalone or Widgetized campaign manager presents several challenges and limitations that require consideration.
Full Implementation of Build your own Campaign Manager
Attempting to incorporate the majority of MCM functions, such as but not limited to, user role management, spending controls, wallet functions, and reporting, presents significant simultaneous campaign manager usage limitations and is not recommended.
Campaign Management
- Modifying a campaign using the Standalone or Widgetized campaign manager that was created using the Build your own campaign manager APIs may not work as expected.
Migration
- Using the Build your own method requires customers to maintain data concerning access rights for specific features and audit user activity, including access and authorization. MCM does not currently support a migration path from Build your own to the standalone or widgetized campaign managers.
Partial Usage of Build your own Campaign Manager
Customers using a subset of Campaign Manager functions through the Management API, excluding features like user management, spending controls, wallet functions, and history may use the standalone or Widgetized along with the Build your own Campaign manager with the following limitations:
Dual Access
When a user who is only present in the Build your own campaign manager attempts to connect to the Standalone or Widgetized campaign manager, there are two potential outcomes:
- Standalone: The platform owner sends an invitation to the user for an existing Ad account. The user receives an invitation email from the MCM Campaign Manager, enabling them to set up a password.
- Widgetized (SSO): When a user attempts access, the platform sends the user's User role and ID information to MCM, where a corresponding user profile is created. This eliminates the need for users to sign in separately for the MCM Campaign Manager.
Campaign Management
- Modifying a campaign using the Standalone or Widgetized campaign manager that was created using the Build your own campaign manager may not work as expected. We recommend customers avoid making changes using the standalone or widgetized campaign manager, especially for campaigns that have been launched.
- The management API provides the flexibility to adjust not just the date, but also the hour, minute, and second units. If simultaneous usage is planned, we recommend customers build their campaign scheduling feature using only the date, similar to the functionality in the Standalone campaign manager, for compatibility between the campaign managers. Please see the Create Campaign API documentation for more information.
Campaign States
Campaign states
Each campaign created in the Campaign Manager has a state that indicates its current situation and helps identify unexpected problems. For the full list of campaign states please see About campaign states
Questions?
Please see our FAQ for answers to common campaign management questions.
Updated 2 months ago