Sponsored Product Settings

Sponsored Product campaign settings, advertisers must specify the following information:

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Please see Sponsored Product bidding strategies for full details on bidding strategies.

Sponsored Product Campaign Settings (Table)


Title	Title of the Ad Campaign
Budget Duration	Select either a Daily or Weekly budget duration.
Budget Amount	The advertiser must specify a budget amount for each of their campaigns.
Schedule	For each of the advertiser’s campaigns, the advertiser must specify a start date for the campaign with an optional end date.
Items	Advertisers need to specify the items they are promoting for the ad campaign. Advertisers can add up to 5000 items to a single campaign. When a selected item wins an auction, the associated ad from the campaign will be sent out as a part of the API response.
Bidding Strategy	The advertiser can choose either “Optimize ROAS”, “Max Sales”, or “Manual Bidding”.
Target ROAS	When the bidding strategy is set to ‘Optimize ROAS’, advertisers must set their preferred target ROAS. The system adjusts the bid price based on the target ROAS chosen.
Maximize Sales	A smart bidding strategy to get maximum sales within a budget. The underlying machine learning system will predict performance and optimize your bids in real time to deliver maximum sales. Supports Automatic and Manual Targeting
CPC	When the bidding strategy is set to ‘Manual bidding’, advertisers must provide the amount they are willing to pay for each click on the ad.
Audience Targeting	Automatic targeting: - Select automated targeting to utilize MCMs machine learning algorithms to maximize your advertising campaign Manual targeting: - Select either Existing customers or New Customers: - Use these options to identify customers who have or have not made a purchase within x number of days or months on the e-commerce site.
Placement Targeting	Automatic targeting: - Automated targeting to determine the optimal timing and placement of ads to maximize an advertising campaign. Manual targeting: - Controls to specify when and where an ad campaign appears.