Title

Title of the Ad Campaign

Budget Duration

Select either a Daily or Weekly budget duration.

Budget Amount

The advertiser must specify a budget amount for each of their campaigns.

Schedule

For each of the advertiser’s campaigns, the advertiser must specify a start date for the campaign with an optional end date.

Items

Advertisers need to specify the items they are promoting for the ad campaign. Advertisers can add up to 5000 items to a single campaign. When a selected item wins an auction, the associated ad from the campaign will be sent out as a part of the API response.

Bidding Strategy

The advertiser can choose either “Optimize ROAS”, “Max Sales”, or “Manual Bidding”.

Target ROAS

When the bidding strategy is set to ‘Optimize ROAS’, advertisers must set their preferred target ROAS. The system adjusts the bid price based on the target ROAS chosen.

Maximize Sales

A smart bidding strategy to get maximum sales within a budget. The underlying machine learning system will predict performance and optimize your bids in real time to deliver maximum sales. Supports Automatic and Manual Targeting

CPC

When the bidding strategy is set to ‘Manual bidding’, advertisers must provide the amount they are willing to pay for each click on the ad.

Audience Targeting

Automatic targeting:

• Select automated targeting to utilize MCMs machine learning algorithms to maximize your advertising campaign

Manual targeting:

• Select either Existing customers or New Customers: - Use these options to identify customers who have or have not made a purchase within x number of days or months on the e-commerce site.

Placement Targeting

Automatic targeting:

• Automated targeting to determine the optimal timing and placement of ads to maximize an advertising campaign.

Manual targeting:

• Controls to specify when and where an ad campaign appears.