Third party catalog feeds

A merchant or product catalog feed contains a list of products for retailers to upload and manage on different platforms. This feed typically includes attributes like product ID, title, description, price, and other relevant details. Third-party feeds can be used to integrate product catalogs into your MCM platform by mapping them to Moloco's catalog specifications.

Google Merchant feed

For the official Google Merchant feed specification, please refer to https://support.google.com/merchants/answer/7052112?hl=en

Recommendations

We recommend using your Google Merchant feed with our MSPI Multiple Sellers per Item catalog specification to reduce the need for complex feed file customization. You can simply create an additional ‘Seller catalog feed’ without changing your existing Google Merchant feed.

For more information on selecting the correct MCM catalog format, please see: Catalog Feed Specifications

Requirements

MSPI (Multiple Sellers Per Item)(Recommended)

When using MSPI, the original Google Merchant feed file remains unchanged; you should create an additional file called ‘Seller catalog feed’ to comply with the MSPI Catalog feed specification.

SSPI (Single Seller Per Item)(Not Recommended)

We strongly advise using our MSPI catalog specification instead of SSPI (Single Seller Per Item). MSPI allows you to use your Google Merchant feed file as is, while SSPI requires transformation to append new columns and populate them with the appropriate catalog information.

🚧
When converting the Google Merchant feed to the SSPI Catalog feed specification, if the sale_price field is empty or null, price will be mapped to sale_price.
The price and sale_price fields in the Google Merchant feed file are formatted as a numeric value followed by the currency code (e.g., "15.00 USD"). Only the numeric value is stored when using SSPI.

Currency

🚧
The default currency is set at the platform level during onboarding and should match the currency stored in the Google Merchant feed. You must convert all price fields to match the currency set on your platform, do not mix currencies.

Transformation Rules

The Google Merchant feed is automatically transformed into the canonical format listed in the tables below. The transformation rule indicates how Moloco transforms fields found in the Google Merchant feed into our specification.

Google Merchant Feed Mappings

Field	Type	Validation	Canonical Format Mapping
id	String	Max 50 characters	id
title	String	Max 200 characters	title
image_link	String	Max 200 characters	image_link
seller_id	String	Max 200 characters	seller_id seller_title

✏️
seller_id field requirements
The seller_id is required for Single Seller Per Item (SSPI) Catalog Feeds. The seller_id is a virtual column which is not supported by the Google Merchant feed format; you must include this field to meet the SSPI specification.
The seller_id is not required for Multiple Sellers per Item (MSPI) Catalog Feeds.

Field	Type	Validation	Canonical Format Mapping
price	Float	Cannot be negative	price sale_price (Note: `sale_price` is used if `price` is not provided)
sale_price	Float	Cannot be negative	sale_price

✏️
currency requirements
Price fields such as price and sale_price found in the Google Merchant feed are represented as Numeric + ISO 4217. Moloco uses the numeric section of this field along with the currency code set at the platform level. You must ensure the currency used in the catalog feed matches the currency set on the platform.

Field	Type	Validation	Canonical Format Mapping	Transformation Rule
product_type	String	Max 750 characters	category For more information please see Google Merchant product type documentation	`product_type` is used to fill the internal category field. If `product_type` is not provided, Moloco will fallback to google_product_category to fill the internal category field.
google_product_category	String	Max 750 characters	google_product_category	Moloco will accept both the full path of the product category or the numerical category ID. If `product_type` is not provided, google_product_category will be used instead. In this case, we highly recommend using the full category path which provides better ML performance when compared to the numerical ID
brand	String	Max 70 characters	brand
gtin	String	Max 200 characters	gtin
condition	String	ENUM: new, refurbished, used	condition	ENUM: `new, refurbished, used`
adult	String	ENUM: Yes, No	adult	YES = Y NO = N
description	String	Max 5000 characters	description
is_bundle	String	ENUM: Yes, No	is_bundle	YES = Y NO = N
age_group	String	ENUM: newborn, infant, toddler, kids, adult	age_group	ENUM: `newborn, infant, toddler, kids, teen, adult, all`
color	String	Max 100 alphanumeric characters	color
gender	String	ENUM: male, female, unisex	gender	ENUM: `male, female, unisex`
material	String	Max 200 characters	material
pattern	String	Max 100 characters	pattern
size	String	Max 100 characters	size
item_group_id	String	Max 50 alphanumeric characters	item_group_id
availability	String	ENUM: In_stock, out_of_stock, preorder, backorder	availability	ENUM: `In_stock, out_of_stock, preorder, backorder`
link	String	Max 2000 Characters	link
mobile_link	String	Max 2000 characters	mobile_link
additional_image_link	String	Max 2000 characters	additional_image_link
custom_label_0	String	Max 200 characters	custom_label_0
custom_label_1	String	Max 200 characters	custom_label_1
custom_label_2	String	Max 200 characters	custom_label_2
custom_label_3	String	Max 200 characters	custom_label_3
custom_label_4	String	Max 200 characters	custom_label_4

Naver EP

For the official Naver EP feed specification, please refer to: https://join.shopping.naver.com/misc/download/ep_guide.nhn

Limitations

🚧
The Naver EP feed file supports conversion only to the SSPI (Single Seller Per Item) Catalog specification. MSPI (Multiple Sellers per Item) is not supported.

For more information on selecting the correct MCM catalog format, please see: Catalog Feed Specifications

Requirements

When converting the Naver EP feed to the SSPI Catalog feed specification, please note the following field mappings:

normal_price will be mapped to price.\
price_pc will be mapped to sale_price.

Note: If normal_price is empty / null, price_pc will also be mapped to price.

Shipping Fields

🚧
When using the shipping field a value of -1 indicates pay on delivery, which is not unsupported by Moloco. If the shipping field is set to -1 the field will be converted into an empty string in the SSPI catalog feed.
Positive numerical values will be converted and used for the shipping_charge. Do not include any negative values.

Currency

🚧
The default currency is set at the platform level during onboarding and should match the currency stored in the Naver EP feed file. You must convert all price fields to match the currency set on your platform, do not mix currencies.

Transformation Rules

The Naver EP feed is automatically transformed into the canonical format listed in the tables below. The transformation rule indicates how Moloco transforms fields found in the Naver EP feed into our specification.

Naver EP Catalog Mappings

Field	Type	Validation	Canonical Format Mapping	Transformation Rule
id	String		id
title	String		title
image_link	String		image_link
seller_id	String		seller_id seller_title
normal_price	Float		price
price_pc	Float		sale_price price (Note: `normal_price` is used if `price` is not provided)
category_name1	String		category (first level in the category)	See notes below
category_name2	String		category (second level in the category)	See notes below
category_name3	String		category (third level in the category)	See notes below
category_name4	String		category (fourth level in the category)	See notes below

✏️
category_name# transformation rules
category_name# fields will be transformed internally into a hierarchical structure with the category_name# fields separated with a greater than sign > as follows:
category_name1>category_name2>category_name3>category_name4

Field	Type	Validation	Canonical Format Mapping	Transformation Rule
review_count	Int		review_count
brand	String		brand
adult	String		adult
update_time	String		updated_time
link	String		link
mobile_link	String		mobile_link
add_image_link	String		additional_image_link
shipping	Float		shipping_charge	`-1` represents pay on delivery. Moloco does not support this feature, if the shipping field is set to `-1` the field will be converted into null (empty) string. Positive numerical values will be converted and used for the `shipping_charge` . Do not include negative values.
point	String		reward_point
gender	String	ENUM: 남자 여자 남녀공용	gender	남자 = `male` 여자 = `female` 남녀공용 = `unisex`
group_id	String		item_group_id
condition	String	ENUM: 신상품 중고	condition	신상품 = `new` 중고 = `used`
age_group	String	ENUM: 유아 아동 청소년 성인	age_group	유아 = `toddler` 아동 = `kids` 청소년 = `teen` 성인 = `adult`
class	String		class

Updated about 15 hours ago