Moloco Commerce Media (MCM) is a technology solution that empowers marketplaces and retailers to build and scale a commerce media business (i.e., sponsored ads). Moloco’s solution helps platforms leverage and activate their first-party data to deliver highly relevant and performant ads, automate ad decision-making, and scale their ads business.

Supported ad formats

With Moloco Commerce Media, e-commerce platforms can operate the following ad formats.

Ad campaigns promote products through different types of media. Within their ad account advertisers configure settings for each campaign type and specify the items or creative assets to advertise to onsite users.

Three types of campaigns are featured in Moloco Commerce Media:

• Sponsored Product: A targeted advertising solution that enables advertisers to promote products with ads that appear in highly visible placements on their platform’s app and website.
  • Search Ads: Extension of Sponsored Product, natively supports ads based on a particular search query, with keyword targeting.
• Sponsored Display: Allows advertisers promote brands, items, and events with custom creatives and text. Sponsored Display can direct shoppers to store pages, product detail pages, or custom landing pages
• Sponsored Brands: Offers advertisers enhanced capabilities to create dynamic and engaging ads. This feature allows advertisers to showcase multiple products from the same brand using branded assets such as logos, banners, call-to-action buttons, and headlines.

Moloco Commerce Media supports general B2C, B2B, and C2C e-commerce marketplaces, retail platforms, and digital aggregators like food delivery.

The key components of Moloco Commerce Media help marketplaces and retailers create thriving and profitable ad businesses while empowering brands or sellers to use ads to find highly qualified users, drive more sales with high efficiency, manifested in a higher return-on-ad-spend (ROAS), and delight users with relevant and engaging ads.

Machine learning engine behind MCM

MCM's ML engine ingests the marketplaces' or retailers' first-party user event data to power personalized ad experiences for each impression. User behavior, intent, and context are some of the key elements in predicting relevant items and accurate click-through rates (CTRs) and conversion rates (CVRs) needed for a high-performing ad system.

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Note

All the machine learning data, training, and inferences are performed in a silo within each customer instance. No data is exposed, shared, or used across customers.

The Auction engine

Moloco Commerce Media's auction engine is designed to help maximize the efficiency and the business outcome of the commerce media business, such as the ad spend on the platform. Moloco Commerce Media supports various auction types (e.g., first- or second-price auction), bidding methods (e.g., CPC, CPM, PPO), and automation and optimizations (e.g., smart bidding).

The Campaign Management System

The campaign management system provides an easy-to-use and intuitive user interface critical in activating, managing, and scaling advertisers. Moloco Commerce Media provides the following system options: 1) a stand-alone, ready-to-use self-serve campaign manager, 2) a widget embedded within the existing brand or seller portal, and 3) APIs for platforms to create and operate their custom campaign manager.