Solution components
Moloco Commerce Media has the following major components: platform, ad manager account, ad account, and campaign. The sellers will use the following entities to create and run campaigns.
Platform
Your platform is the starting point of your Moloco Commerce Media experience. This is where you create and configure all the components you need for your onsite advertisements. This includes catalog feed, event data, inventories, budgets, ad accounts, and campaigns.
Moloco creates your platform with the following configurations and options:
Platform configuration
| Platform ID | This is the unique identifier for your platform. The Platform ID is included in your API calls to the MCM as your service endpoint. |
| Timezone | This is the base time zone for your campaign’s budget management. It is also the default time zone setting for displaying campaign performance metrics on the MCM Portal. However, all time zones are supported when using the Report API. |
| Currency | This is the base currency we use to calculate all metrics. Moloco Commerce Media supports the following currencies.USD, KRW, JPY, EUR, GBP, AED, THB, IDR, CNY, CAD, RUB, BRL, SGD, HKD, AUD, PLN, DKK, VND, MYR, PHP, TRY, VEF |
| Locale | Locale information is used for email notifications. |
| Attribution window | The Attribution window can be set to 7 or 14 days for your campaigns. |
Sponsored Product configuration (Part of a Platform configuration)
| Auction type | This is the auction model for your advertiser’s campaigns. At this time, you can choose either the first-price or second-price auction. |
| Bid strategy | This is the bid strategy for your Sponsored Product campaigns. You can choose between smart bidding and manual bidding. To learn more about smart bidding, see our tROAS Guidelines. |
| CPC/CPM range | Choose the minimum and maximum CPC/CPM range for advertisers. |
| Budget range | Choose the minimum and maximum budget range for advertisers. |
Sponsored Banner configuration (Part of a Platform configuration)
| Auction type | This is the pricing model for your advertiser’s campaigns. At this time, you can choose either first-price (i.e., ad impression goes to the highest bidder, and buyer pays the exact amount they bid on the impression) or second-price auction (i.e., the highest bidder pays the amount the second highest bidder offered plus $0.01). |
| Bid strategy | CPC or CPM bid strategies are available for Sponsored Banner. |
| CPC/CPM range | Choose the minimum and maximum CPC/CPM range for advertisers. |
| Attribution window | The Attribution window can be set to 7 or 14 days for your campaigns. |
| Budget range | Choose the minimum and maximum budget range. |
| Image setting | You can choose allowed MIME types of uploaded images and set the maximum file size of an image. |
| Review approval | This option lets you turn on or off a review process for all ad images. You may approve all ad images automatically or require a review when a new image is uploaded. |
Updated 4 months ago