Quotas & Limits

Please reach out to your Moloco MCM representative if your e-commerce platform will exceed these limits.

API

QPS Per Platform
Management API30

Platform, Ad Manager Accounts, Ad Accounts & Campaigns

Per PlatformPer Ad Manager AccountPer Ad AccountPer Campaign
Max number of Items2,000,000N/A2,000,0005000
Max Number of CreativesUnlimitedN/AN/A100
Max Number of Ad AccountsUnlimited2000N/AN/A
Max Number of Campaigns350,000*Unlimited1000N/A

*The max number of campaigns is based on the number of items in each campaign. For platforms that use campaigns with a large number of items this maximum limit may decrease.

Catalog

Max number of catalog items100,000,000

Custom Item Pools

Max number of products sent to Decision API10,000

Decision API

Max items returned in a decision request50

Keyword Targeting

Max keywords per campaign20
Max words per keyword10; Max 80 characters