Quotas & Limits

Please reach out to your Moloco MCM representative if your e-commerce platform will exceed these limits.

Platform, Ad Manager Accounts, Ad Accounts & Campaigns

Per PlatformPer Ad Manager AccountPer Ad AccountPer Campaign
Max number of Items2,000,000N/A2,000,0005000
Max Number of CreativesUnlimitedN/AN/A100
Max Number of Ad AccountsUnlimited2000N/AN/A
Max Number of Campaigns350,000*Unlimited1000N/A

*The max number of campaigns is based on the number of items in each campaign. For platforms that use campaigns with a large number of items this maximum limit may decrease.

API

Note: When a rate limit is exceeds our API quota a HTTP error 429 “too many requests” will be returned.

Decision API

DecideAdProductsMaximum number of items returned in a single request for ALL inventories.200
DecideAdBrandsMaximum number of items returned in a single request200
DecideAdDisplayMaximum number of items returned in a single request200

Catalog

Max number of catalog items100,000,000

Credential Management

Maximum API secret keys per Platform10 Total (Including expired keys)
Maximum SSO secrets per Platform1
Maximum key name length128 Characters
TTL OptionsNo expiration, 1 day, 7, 14, 30, 60, 90, 180 days, 1 year

Sponsored Brands

Inclusion rules5
Exclusion rules5
Categories100
Items1000
Brands5
Video & Image size300MB

Sponsored Display

Inclusion rules5
Exclusion rules5
Categories100
Items1000
Video & Image size300MB

Keyword Targeting

Max keywords per campaign20
Max words per keyword10; Max 80 characters

Custom Item Pools

Max number of products sent to Decision API10,000

Wallet History Comments

Comment maximum length200 characters