Quotas & Limits

Please reach out to your Moloco MCM representative if your e-commerce platform will exceed these limits.

Platform, Ad Manager Accounts, Ad Accounts & Campaigns

	Per Platform	Per Ad Manager Account	Per Ad Account	Per Campaign
Max number of Items	2,000,000	N/A	2,000,000	5000
Max Number of Creatives	Unlimited	N/A	N/A	100
Max Number of Ad Accounts	Unlimited	2000	N/A	N/A
Max Number of Campaigns	350,000*	Unlimited	1000	N/A

*The max number of campaigns is based on the number of items in each campaign. For platforms that use campaigns with a large number of items this maximum limit may decrease.

API

Note: When a rate limit is exceeds our API quota a HTTP error 429 “too many requests” will be returned.

Rate Limits	QPS
Default API Limit	30
Platform per user per API for the following: ListAdAccounts QueryAdAccountSummary QueryAdManagerAccountSummary QueryKeywordSummary QueryPlatformSummary QueryWallets UpdateItemStatusBulk	5

Rate Limits

QPS

Default API Limit

Platform per user per API for the following:

ListAdAccounts
QueryAdAccountSummary
QueryAdManagerAccountSummary
QueryKeywordSummary
QueryPlatformSummary
QueryWallets
UpdateItemStatusBulk

Decision API


DecideAdProducts	Maximum number of items returned in a single request for ALL inventories.	200
DecideAdBrands	Maximum number of items returned in a single request	200
DecideAdDisplay	Maximum number of items returned in a single request	200

Catalog


Max number of catalog items	100,000,000

Credential Management


Maximum API secret keys per Platform	10 Total (Including expired keys)
Maximum SSO secrets per Platform	1
Maximum key name length	128 Characters
TTL Options	No expiration, 1 day, 7, 14, 30, 60, 90, 180 days, 1 year


Inclusion rules	5
Exclusion rules	5
Categories	100
Items	1000
Brands	5
Video & Image size	300MB


Inclusion rules	5
Exclusion rules	5
Categories	100
Items	1000
Video & Image size	300MB

Keyword Targeting


Max keywords per campaign	20
Max words per keyword	10; Max 80 characters

Custom Item Pools


Max number of products sent to Decision API	10,000

Wallet History Comments


Comment maximum length	200 characters