Quotas & Limits
Please reach out to your Moloco MCM representative if your e-commerce platform will exceed these limits.
Platform, Ad Manager Accounts, Ad Accounts & Campaigns
| Per Platform | Per Ad Manager Account | Per Ad Account | Per Campaign | |
|---|---|---|---|---|
| Max number of Items | 2,000,000 | N/A | 2,000,000 | 5000 |
| Max number of Creatives | Unlimited | N/A | N/A | 100 |
| Max number of Campaigns | 350,000* | Unlimited | 1000 | N/A |
| Max number of Platform Users | 25,000** | N/A | N/A | N/A |
| Max number of Ad Accounts | 75,000** | 2000 | N/A | N/A |
| Max number of Ad Manager Accounts | 25,000** | N/A | N/A | N/A |
*The max number of campaigns is based on the number of items in each campaign. For platforms that use campaigns with a large number of items this maximum limit may decrease.
**These figures should be considered guidelines rather than strict limitations. Should your platform's usage surpass these thresholds, please inform your Moloco representative.
API
Note: When a rate limit is exceeds our API quota a HTTP error 429 “too many requests” will be returned.
Rate Limits | QPS |
|---|---|
Default API Limit | 30 |
Platform per user per API for the following: ListAdAccounts | 5 |
Decision API
| DecideAdProducts | Maximum number of items returned in a single request for ALL inventories. | 200 |
| DecideAdBrands | Maximum number of items returned in a single request | 200 |
| DecideAdDisplay | Maximum number of items returned in a single request | 200 |
Catalog
| Max number of catalog items | 100,000,000 |
Credential Management
| Maximum API secret keys per Platform | 10 Total (Including expired keys) |
| Maximum SSO secrets per Platform | 1 |
| Maximum key name length | 128 Characters |
| TTL Options | No expiration, 1 day, 7, 14, 30, 60, 90, 180 days, 1 year |
Sponsored Brands
| Inclusion rules | 5 |
| Exclusion rules | 5 |
| Categories | 100 |
| Items | 1000 |
| Brands | 5 |
| Video & Image size | 300MB |
Sponsored Display
| Inclusion rules | 5 |
| Exclusion rules | 5 |
| Categories | 100 |
| Items | 1000 |
| Video & Image size | 300MB |
Keyword Targeting
| Max keywords per campaign | 20 |
| Max words per keyword | 10; Max 80 characters |
Ad Account Labels
| Maximum labels per platform | 100 |
| Maximum values per label | 500 |
| Maximum ad accounts per value | 10,000 |
| Maximum label values assigned to an ad account | No Limit |
Custom Item Pools
| Max number of products sent to Decision API | 10,000 |
Wallet History Comments
| Comment maximum length | 200 characters |
Updated 8 days ago