Quotas & Limits
Please reach out to your Moloco MCM representative if your e-commerce platform will exceed these limits.
Platform, Ad Manager Accounts, Ad Accounts & Campaigns
Per Platform | Per Ad Manager Account | Per Ad Account | Per Campaign | |
---|---|---|---|---|
Max number of Items | 2,000,000 | N/A | 2,000,000 | 5000 |
Max Number of Creatives | Unlimited | N/A | N/A | 100 |
Max Number of Ad Accounts | Unlimited | 2000 | N/A | N/A |
Max Number of Campaigns | 350,000* | Unlimited | 1000 | N/A |
*The max number of campaigns is based on the number of items in each campaign. For platforms that use campaigns with a large number of items this maximum limit may decrease.
API
Note: When a rate limit is exceeds our API quota a HTTP error 429 “too many requests” will be returned.
Rate Limits | QPS |
---|---|
Default API Limit | 30 |
Platform per user per API for the following: ListAdAccounts | 5 |
Decision API
DecideAdProducts | Maximum number of items returned in a single request for ALL inventories. | 200 |
DecideAdBrands | Maximum number of items returned in a single request | 200 |
DecideAdDisplay | Maximum number of items returned in a single request | 200 |
Catalog
Max number of catalog items | 100,000,000 |
Credential Management
Maximum API secret keys per Platform | 10 Total (Including expired keys) |
Maximum SSO secrets per Platform | 1 |
Maximum key name length | 128 Characters |
TTL Options | No expiration, 1 day, 7, 14, 30, 60, 90, 180 days, 1 year |
Sponsored Brands
Inclusion rules | 5 |
Exclusion rules | 5 |
Categories | 100 |
Items | 1000 |
Brands | 5 |
Video & Image size | 300MB |
Sponsored Display
Inclusion rules | 5 |
Exclusion rules | 5 |
Categories | 100 |
Items | 1000 |
Video & Image size | 300MB |
Keyword Targeting
Max keywords per campaign | 20 |
Max words per keyword | 10; Max 80 characters |
Custom Item Pools
Max number of products sent to Decision API | 10,000 |
Wallet History Comments
Comment maximum length | 200 characters |
Updated 1 day ago