Placement targeting is a feature that allows platform owners and advertisers more control over where ads will be displayed and allows advertisers to reach a specific audience. Advertisers can choose one of the following 2 options for placement targeting.

Automatic targeting

Automatic targeting utilizes sophisticated machine learning algorithms to determine the optimal timing, and placement for displaying your ads to maximize your advertising campaign.

Manual targeting

Manual targeting provides controls to specify when and where an ad campaign appears. Campaign performance can vary depending on the manual settings below:

• Search

  • Select All will bid on all search keywords related to the campaign items automatically. This option allows ads to be displayed on any search page associated with the item, regardless of the specific search keywords. It provides broader exposure as the ads can appear on any relevant search result page.\
    
  • Target Keywords provide control over when your ad appears by matching your specified keywords with shoppers’ search terms.
    • Target Keywords control when an ad appears by matching keywords with a shopper's search term. The bid amount to be determined is based on the campaign target. (e.g. Target ROAS)
    • Negative Keywords control when an ad should not appear by filtering out search terms that include negative keywords.

• Placement

  • Allows control over what page types should be prioritized for displaying ads. MCM supports the following Placement types:
    • Home
    • Product Detail
    • Category Home
    • Cart
    • Checkout
    • Search
    • Search all (optional: Negative keywords)
    • Target Keywords (optional: Negative keywords)