Moloco arranges discovery meetings for business and technology stakeholders to determine the following details for your ad business operations.

Strategy

• Key Business Metrics: Revenue Goal, ROAS target, and target number of advertisers
• Ad Policy: Attribution window, Pricing models (CPC, CPM, CPT), Bid price range, Auction type (First-price vs. Second-price), Budget type, Budget range, Invalid ad handling policy, Impression definition, and Overspending control.

Ad inventory placement

• Pages, Ad Placement Locations, and Ad Formats

Operations

• Billing: Payment Method (Prepaid vs. Postpaid)
• Campaign ending policy: No end date by default vs. Advertiser-given end date by default
• Campaign termination condition
• Campaign reactivation condition
• Prepaid wallet management: minimum balance and maximum balance
• Postpaid spend control: spend limit, spend limit reset period (monthly vs. bi-weekly)
• Campaign Management system building: Stand Alone, Widgetized, vs. In-hour development using MCM Management APIs.

In addition, you need to confirm the following information for your ad inventories.

• Name: The name for the ad inventory.
• Inventory ID: The unique ID of the ad inventory. This ID can't be updated after it has been created.
• Location: This is the ad inventory type. Available options are the home page, product detail page (PDP), search result page (SRP), and category page.

Onboarding timeline