Ad campaigns
Ad Campaigns
Ad campaigns promote products through different types of media. Within their ad account advertisers configure settings for each campaign type and specify the items or creative assets to advertise to onsite users. Three types of campaigns are featured in Moloco Commerce Media: Sponsored Products, Sponsored Brands, and Sponsored Display.
Sponsored Products
Sponsored Product enables advertisers to promote products and increase visibility. Sponsored Products supports Audience targeting to engage specific groups based on behaviors and preferences, and Placement targeting to show ads in the most effective locations. Audience targeting helps focus on particular customer demographic while placement targeting ensures ads are placed optimally for maximum performance.
Sponsored Brands
Sponsored Brands drive product interaction and engagement through dynamic displays and detailed carousel ads with products and brand information This feature allows advertisers to showcase multiple products from the same brand using branded assets such as logos, banners, call-to-action buttons, and headlines.
Best suited for situations where the goal is to showcase multiple products, provide detailed information, and enhance brand recognition through interactive ad formats.
Sponsored Display
Sponsored Display allows advertisers to create high-impact ads promoting brands, items, and events with custom creatives and text, seamlessly directing shoppers to various landing pages increasing shopper engagement. Sponsored Display’s focus is visual storytelling and engagement, where the primary goal is to capture the audience through attractive and customized creative assets.
Components of a Campaign
Bidding Strategies
There are 3 bidding strategies for Sponsored Product Ads. Please see the documentation links below for full details on each strategy and targeting options.
Advertisement Targeting
Placement Targeting
Placement targeting is a feature that allows platform owners and advertisers more control over where ads will be displayed and allows advertisers to reach a specific audience. For further details on each strategy and targeting options please see the documentation links below.
Audience Targeting
Audience targeting is an advanced targeting solution that is designed to show advertisements only to customers of a desired group for developing audience specific ad strategies. For more details on each targeting method please see the documentation links below.
Questions?
Please see our FAQ for answers to common campaign questions.
Updated 3 days ago