Billing

Moloco Commerce Media provides multiple spend control options to help platforms manage advertising spend based on their billing model and operational needs. Wallet supports prepaid funding, Spending Limit helps monitor and limit postpaid spend at the ad account level, and Spend Cap lets platforms set budget guardrails that can be associated with one or more campaigns within each ad account. In addition, Wallet and Spending Limit also support credit issuance.

These controls are designed for different platform configurations and business workflows. Wallet is typically used when advertisers fund spend in advance, Spending Limit is used to cap ad account spend to be paid later, and Spend Cap is used when platforms need more granular budget control tied to campaign groups or contract-based allocations. To start using billing features, please contact your Moloco Commerce Media representative.

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Caution

You may choose to use one spend control model for your platform: Wallet, Spending Limit, or Spend Cap. These features are not used simultaneously on the same platform configuration.

Please review the pages in this section to understand which option best fits your business needs.